How We Work

Fresh eyes with a fresh approach
What makes you different and stand out from the crowd? Only you know what sets your brand apart. Chances are you've tried various marketing activities, some with success and others with minimal impact. When we work with you, we draw on years of marketing experience and expertise, using fresh eyes to understand your business and your marketing goals—optimising the elements of your business that make you unique through creative, powerful and clever marketing strategies.
Flexibility plus+ so you can focus on your business operations.
Working with small to medium-sized serviced-based business owners, we offer a flexible approach to our work. Providing an extensive range of services for budgets large and small, with no lock-in contracts. Working within the limits provided but going above and beyond to help you build your community of clients. We understand how time-consuming marketing can be, taking up hours of your time only to see minimal impact. That's why we specialise in creating marketing plans that are sustainable long term, enabling you to trust the strategies that are put in place so you can carry on focusing on the day-to-day operations of your business.
Striving for growth without wasting your time
We're a results-driven organisation. Our marketing expertise means we excel in implementing strategies that drive success. We know what tools to use and when. We won't waste your time running campaigns or activities that don't have a direct impact on your results. It's a waste of your time and ours. We believe wholeheartedly that sustainable growth doesn't come quickly. In fact, what propels growth are long term marketing strategies centred around your ideal audience. We embed ourselves in your business and treat your business like it's our own. We create impactful long-term solutions using a full suite of offline and online marketing tools available to us, generating leads, driving sales growth and most importantly, building your tribe.

Testimonials

I have no hesitation in commending One Tribe Marketing to any small business. Kelly understands the needs of the consumer and of the client. She is savvy enough to independently create professional content and website design for a business yet responsive enough to act on recommendations and changes without repeated back and forth communication. It is as if she totally understands where you are coming from in your wishes for your business and the messages you are trying to convey to your target demographic. Her assistance has definitely helped us to market to our database and the wider community in a more professional manner and has resulted in far greater brand awareness than we ever would have envisioned.
Lachlan Goodison
Director Peninsula Sports Medicine Group
Kelly from One Tribe Marketing was fantastic to work with. We are a very small team, with limited design skills and time. One Tribe Marketing worked alongside our small team to fill our marketing "gaps", particularly in the design space. Kelly has a great understanding of the sporting industry and was able to create designs that were on brand, professional and looked great, even when we weren't entirely sure what we wanted. Kelly also helped us develop strategies and plans, particularly around Sponsorship activation, and assisted us with our e-newsletter. We very much look forward to working with Kelly and One Tribe Marketing again in the future.
Courtney Banks
Operations Manager, Sandringham Football Club
At the start of this year Kelly Jones came on board as a specialist marketer, recognising a resourcing deficit in the business. As an experienced sports marketer with unique digital know-how, I have seen our capacity to deliver on our commitments increase, and any business that uses One Tribe Marketing would benefit from Kelly’s expertise to drive results.
Matt Duck
CEO, Western Region Football League
SMK appointed One Tribe Marketing as the social media community manager for our core Digital Excellence Working Group. Kelly and the One Tribe team put in place an engaging and well-researched social media content calendar and have consistently delivered on this weekly. Kelly’s expertise in the customer experience and bottom of the funnel content continues to add incredible impact to our Edtech business. One Tribe Marketing’s ability to deeply understand our clients and implement a plan that is true to our brand identity and delivers results is to be commended. SMK would not hesitate to recommend OneTribe to any small to medium business looking for an integrated marketing strategy that drives growth.
James Fitzgerald
Director of Programming, SMK
I'm a one-man band and I struggle with working out how to get my messaging across. Kelly hit the brief right off the bat! She produced a flyer for me that just said exactly what it needed to to get my message out. Thanks Kelly, I look forward to working with you to further expand my reach and engagement.
Pauline Pawsey
Director, Sports Admin Plus

Insights

Why your target market is not EVERYONE.

Why your target market is...

When I ask many small businesses who their target market is, 80% of them give one of three answers:  “Everyone who uses my [product/service]” “Everyone who needs…
Why THIS approach to marketing doesn’t work and what to do instead.

Why THIS approach to marketing...

When it comes to marketing in your business, do you seem to do lots of things, but nothing makes an impact? Many businesses have a scattergun approach…
The 10 C’s retention model.

The 10 C’s retention model.

What factors contribute to high retention of customers or clients? You’ve probably heard something along these lines before:  It costs five to ten times more to acquire…