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Why your target market is not EVERYONE.
Strategy & planning
When I ask many small businesses who their target market is, 80% of them give
Posted by WebSteps
WebSteps
13 Dec 2021
Why THIS approach to marketing doesn’t work and what to do instead.
Strategy & planning
When it comes to marketing in your business, do you seem to do lots of
Posted by WebSteps
WebSteps
13 Dec 2021
The 10 C’s retention model.
Uncategorized
What factors contribute to high retention of customers or clients? You’ve probably heard something along
Posted by WebSteps
WebSteps
13 Dec 2021
What is a Unique Service Proposition (USP) and why your business needs one.
Strategy & planning
What is a USP? I’ll give you a hint - it’s not about being able
Posted by WebSteps
WebSteps
13 Dec 2021
Branding. What is it and does it matter?
Uncategorized
Branding is often an arbitrary term that non-marketers believe is just your logo and colours.
Posted by WebSteps
WebSteps
13 Dec 2021
Marketing Department: What is the best way to manage the marketing function in my business?
Strategy & planning
Running your own business invariably means, you wear many different hats, right? You often start
Posted by WebSteps
WebSteps
13 Dec 2021