15 Common Marketing Acronyms Explained

Like all professions, marketing has a ton of acronyms and jargon. For the average person, it is a struggle to understand what these terms stand for, let alone how they could help your business. So if you don’t know your SEO from your SEM or your PPC from your CRM, check out this handy guide below for an explanation of some of the most common marketing terms and what they mean.

B2BBusiness to BusinessThe process of one business selling their products or services to another business. For example: commercial fitness equipment suppliers sell their products to gyms.
B2CBusiness to ConsumerThe process of one business selling their products or services directly to the final consumer. For example: Physiotherapy clinics sell their services directly to clients (consumers).
CPCCost Per ClickThe price you pay every time an online ad is clicked on as part of a PPC (Pay per Click – see below) campaign.
CTACall to ActionThis is the action you want your potential member or client to take as a result of your marketing effort. All marketing activity you undertake should have a strong call to action, making it the next step you’d like your customer to take.
CRMCustomer Relationship ManagementThis is the process of managing the relationship you have with your members or clients. This includes all communication you have with them that influences the sales process.
GAGoogle AnalyticsA free tool that Google provides to track and report on traffic to your website. Businesses can use this information to make marketing decisions.
LAMLocal Area MarketingLocal area marketing involves marketing tactics that you implement in your local geographic area. This includes both digital and non-digital forms of marketing. For example: sponsorship of your local sporting team.
LTVLifetime ValueThis is the projected total financial value of your member or client over the lifetime they are a customer.
PPCPay Per ClickAn online advertising model that allows advertisers to only pay for an ad when it is clicked on. Often also referred to as Paid Search or Search Engine Marketing (see below). 
ROIReturn on InvestmentA way of measuring how much profit or revenue is generated by marketing activities undertaken. It is a way of measuring success of marketing efforts.
SEMSearch Engine MarketingThe process of driving traffic to your website by purchasing ads on search engines. Google Ads is the most commonly used platform.
SEOSearch Engine OptimisationThe process of making your website as visible to search engines as possible. The objective is to appear at the top of the results when a potential customer is searching for terms related to your business.
SMMSocial Media MarketingUsing social media channels to promote your products or services. Social Media channels include Facebook, Instagram, Twitter, LinkedIn, YouTube, Snapchat and Pinterest.
USPUnique Service PropositionA definition that businesses use to describe what sets you apart from your competitors. What makes you different?
UXUser ExperienceThe process of understanding what customers need and want and how they consume a produce or service and incorporating that information into all aspects of every interaction from conception to implementation.
WOMWord of Mouth MarketingWord of Mouth Marketing occurs when your members or clients, recommend your business to people they know based on a positive experience they have had with your business. Best of all…it’s FREE

These 15 acronyms are truly just the tip of the iceberg and ones I get asked about most! What other ones do you think should be added?