Marketing that builds your Tribe

ONETRiBE Marketing

Are you looking to attract new members or clients to your business? Or perhaps you’d like to increase awareness of your brand in the market. There are a number of marketing activities that One Tribe Marketing can focus on to help you to grow your customer base.

Increasing engagement with your audience is critical to revenue growth. You might feel you’d like to communicate with your clients or members more, or perhaps you’re looking to increase your average customer spend? One Tribe Marketing can help

Did you know it costs five times as much to acquire a new customer than to retain an existing one? One Tribe Marketing has a specialty in retention, referral and reactivation programs to help your business keep members and clients for longer.

Build your tribe, one client at a time.

Have you tried many marketing strategies only to find that they didn’t work? Has a scattergun approach to marketing left you feeling overwhelmed and confused?

One Tribe Marketing is different from other agencies.

We pride ourselves on offering a no-nonsense, common-sense approach to marketing. We work closely with you and become your biggest fan, implementing creative and integrated marketing solutions that are the right fit for your business and industry, building your very own tribe, one customer at a time.

Attract dream clients and keep them coming back

Marketing your business can be overwhelming. Many business owners find themselves simply ticking things off a long list of marketing activities, only to realise that nothing is working and the whole process has cost them time and money.

Every small business needs a cohesive marketing plan that attracts, engages, and retains the right customers and is ideally suited to their business. One Tribe Marketing can simplify this process for you, breaking down the barriers and implementing creative marketing strategies that get results — attracting dream clients and keeping them coming back for more.

An integrated marketing program that drives results for your business.

Here’s the thing, marketing activities don’t work on their own. Every successful business needs to rely on an integrated marketing approach to build its tribe. One where everything ties together nicely and their key messages are crystal clear. One Tribe Marketing believe a smart strategy is cost-effective, efficient and drives results. This kind of strategy complements the business objectives and vision perfectly and builds a solid foundation for long term growth.

Solid foundations build sustainable business growth.

We don’t believe in a set-and-forget approach to marketing. We believe innovative marketing begins and ends with a proactive mindset. Thinking creatively into the future and implementing strategies that hold small to medium-sized businesses in good stead, ready to adapt, change and grow as the market does.

We believe that for your business to build a solid tribe of loyal advocates that don’t just buy from you once but buy repeatedly, we need to get to know your business thoroughly. We embed ourselves in your business and culture. As your marketing partner (and biggest fan), we will work closely with you to develop an exciting and sustainable marketing plan—the kind of plan that works seamlessly to retain your customers and drive growth.

A marketing partner that knows what to do and gets on with it.

Our toolkit is extensive. We don’t just focus on social media, email, website or digital advertising. We take a customer-centric approach and can draw on a comprehensive range of skills and expertise to recommend and implement online and offline strategies that suit your business, customers, and industry.

We focus on planting the seeds, so you can sit back and watch your business grow.

We know that growth doesn’t just come from attracting new customers. In fact, we know that the most successful businesses thrive when they look well ahead into the future and focus on marketing strategies that have the most significant impact.

  • Engaging and retaining customers you’ve already acquired
  • Focusing on building brand awareness and recognition
  • Building trust and brand authority within your local community
  • Developing a retention, loyalty and referral strategy

Flexible approach – making it easy for you.

You don’t want to be locked into a long term contract without knowing if it’s going to work for you. You want to be able to “test and see”. You need to have the flexibility to change your marketing activity as your business needs evolve.

We get it.

One Tribe Marketing offers flexible, transparent pricing structures suited to small to medium-sized businesses. There are no lock-in contracts, hidden fees or last-minute additions.


Why your target market is not EVERYONE.

Why your target market is...

When I ask many small businesses who their target market is, 80% of them give one of three answers:  “Everyone who uses my [product/service]” “Everyone who needs…
Why THIS approach to marketing doesn’t work and what to do instead.

Why THIS approach to marketing...

When it comes to marketing in your business, do you seem to do lots of things, but nothing makes an impact? Many businesses have a scattergun approach…
The 10 C’s retention model.

The 10 C’s retention model.

What factors contribute to high retention of customers or clients? You’ve probably heard something along these lines before:  It costs five to ten times more to acquire…


I have no hesitation in commending One Tribe Marketing to any small business. Kelly understands the needs of the consumer and of the client. She is savvy enough to independently create professional content and website design for a business yet responsive enough to act on recommendations and changes without repeated back and forth communication. It is as if she totally understands where you are coming from in your wishes for your business and the messages you are trying to convey to your target demographic. Her assistance has definitely helped us to market to our database and the wider community in a more professional manner and has resulted in far greater brand awareness than we ever would have envisioned.
Lachlan Goodison
Director Peninsula Sports Medicine Group
Kelly from One Tribe Marketing was fantastic to work with. We are a very small team, with limited design skills and time. One Tribe Marketing worked alongside our small team to fill our marketing "gaps", particularly in the design space. Kelly has a great understanding of the sporting industry and was able to create designs that were on brand, professional and looked great, even when we weren't entirely sure what we wanted. Kelly also helped us develop strategies and plans, particularly around Sponsorship activation, and assisted us with our e-newsletter. We very much look forward to working with Kelly and One Tribe Marketing again in the future.
Courtney Banks
Operations Manager, Sandringham Football Club
At the start of this year Kelly Jones came on board as a specialist marketer, recognising a resourcing deficit in the business. As an experienced sports marketer with unique digital know-how, I have seen our capacity to deliver on our commitments increase, and any business that uses One Tribe Marketing would benefit from Kelly’s expertise to drive results.
Matt Duck
CEO, Western Region Football League
SMK appointed One Tribe Marketing as the social media community manager for our core Digital Excellence Working Group. Kelly and the One Tribe team put in place an engaging and well-researched social media content calendar and have consistently delivered on this weekly. Kelly’s expertise in the customer experience and bottom of the funnel content continues to add incredible impact to our Edtech business. One Tribe Marketing’s ability to deeply understand our clients and implement a plan that is true to our brand identity and delivers results is to be commended. SMK would not hesitate to recommend OneTribe to any small to medium business looking for an integrated marketing strategy that drives growth.
James Fitzgerald
Director of Programming, SMK
I'm a one-man band and I struggle with working out how to get my messaging across. Kelly hit the brief right off the bat! She produced a flyer for me that just said exactly what it needed to to get my message out. Thanks Kelly, I look forward to working with you to further expand my reach and engagement.
Pauline Pawsey
Director, Sports Admin Plus